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Truth or Trick? Ethics in advertising.

A few weeks ago, IHOP made headlines. They had us scratching our heads over the skillet flip of the "p" in their company name/acronym to declare that the infamous pancake house was now to be called IHOB - International House of Burgers. Excuse me, what?! Everyone knows that IHOP is best known for breakfast food, not hamburgers. The buzz was fueled by complaints, questions and confusion; had the iconic a.m. eatery gone bananas? JK on the B part, their CEO said. It didn't take long for IHOB to issue a statement that they were just messing with us. It was simply a ploy to increase awareness on non-breakfast items. Ha-ha, America. Once you're done laughing, remember to come have breakfast AND th