SAFRAN CREATIVE
PORTFOLIO
Healthcare • OTC • Direct Marketing • Publishing • Retail • Specialty in Targeting Women
Short, bold headlines—
a specialty.
B2B
Smart, to the point, forward-thinking writing.
PROMOTIONS
Advancing a brand, setting a tone, writing for tight spaces—these are details that keep me up at night.
DIRECT MAIL
This hard-hitting direct mail package targeted the competition in a bold way. The competitor name? West.
CONSUMER-FOCUSED COPYWRITING
It's all about the reader, and when she's feeling understood, we have instant connection.
HEALTHCARE & CPG
Medical, legal-blessed content can co-exist with emotive, personality-infused copy.
Hey, we're all consumers at some point during our day.
CONTENT WRITING
I invent original content to enhance a brand, engage a reader, strengthen a relationship, and impact ROI.
