PORTFOLIO

Healthcare • OTC • Direct Marketing • Publishing • Retail • Specialty in Targeting Women

Short, bold headlines—
a specialty.

B2B

Smart, to the point, forward-thinking writing.

PROMOTIONS

Advancing a brand, setting a tone, writing for tight spaces—these are details that keep me up at night.

BOOKS

DIRECT MAIL

This hard-hitting direct mail package for a major legal solutions company
targeted the competition in a bold way. The competitor name? West.

It's all about the reader, and when she's feeling understood, we have instant connection.

Medical, legally-blessed content can co-exist with emotive, personality-infused copy.
Hey, we're all consumers at some point during our day.

I invent original content to enhance a brand, engage a reader, strengthen a relationship, and impact ROI.