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ABOUT
When it comes to writing, I'm a bit of a chameleon. An amazingly versatile writer with a clear, consistent process for approaching every single project.
I take pride in the Herculean effort that I put forth to learn about my clients, their projects and target audiences, competition and challenges, stakeholders and overall marketplace. Wrapping my head around a client's world and wants is what leads me to great writing, smart strategy, and the most creative concepts. And it's how I develop meaningful, lasting relationships with the people who choose to bring me onto their teams.
I'm an expert at my craft. A strategist. Wordsmith. Partner. A curious, creative, conceptual idea person.
I'm different in how I think. I've been a full-time freelance writer for a long time. I've worked with major accounts for extended lengths of time, which gives me the benefit of deep understanding. My clients trust me because I treat their business like it's my own.
I love what I do.