SAFRAN CREATIVE
capabilities
Branding / Strategy
Whether you're launching a new product or service, or infusing new life into an existing one, I can be your skilled creative strategist, helping to lay a smart and consistent foundation for all tactics moving forward.
Concepts / Ideas
Big ideas for campaigns. Super focused ideas for one-off projects that make a big impression. Tell me what you need and I can bring a fresh take to any of your projects, large or small.
Copywriting / Short & Long
Strong headlines, tight body copy, long and short form copy, internal comms, training decks. No matter what type of writing is on the docket, I can give you what you need to keep the project on strategy and on track.
Highly skilled in the following areas
​HEALTHCARE
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Global launches (expertise in oncology, rare disease)
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Direct to patient
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Direct to HCP
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Patient support programs
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Proficient in health literacy, plain language principles, and behavior change techniques
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All tactics including brochures, emails, call guides, sales training decks, print and digital forms
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All steps of the creation process including MLR review
A little name dropping (since I can't show the work): Novartis, Bristol-Myers Squibb, Madrigal, Kyowa Kirin, J&J, GE HealthCare, BD, Saint Peter's University Hospital, Nestle Health Science, Lungevity, Atrium
COMMS
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Internal decks
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Sales training decks
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Messaging guides
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White papers
​DIRECT-TO-CONSUMER​​
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Publishing, retail, OTC, bedding/home, education
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Paid social, blogs, websites
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Packaging
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Radio, video, outdoor, print
REAL ESTATE​​
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Commercial, residential
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National, local​
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Blogs, website development, branding
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Paid social (LinkedIn campaigns)
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Email campaigns
Instrumental in many different projects, and
proud of the work I've done
Sample branding project
Challenge: A full-service commercial real estate company had an objective to brand and launch a new home renovation company—as well as come up with a company name—that would change the renovation experience for NYC homeowners and renters.
Solution: chapter ... the innovation in home renovation
By coming up with the name chapter, we created a foundation for the brand to story tell in a way that matched each customer's unique chapter in life. First apartment, new purchase or rental, new job...whatever the new next may be, chapter is poised to get you there.
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Skills utilized:
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Interviewing/insight mining (multiple sessions with client)
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Brand name concepting and URL search
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Brand strategy
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Copywriting (for promotional materials)
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SEO/digital content writing (for launch website)
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Collaborating with creative director, designers, and SEO company
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Presenting
Client: Nestlé Health Science
Projects: Various educational materials for tube-feeding nutritional therapies. Targeting direct to patient and direct to HCP. Transition kits for children leaving the hospital. Patient websites. Print. Collateral. Video scripts. Tracker apps.
Client: Aerosoles Shoes
Projects: Digital promotions, site content, monthly catalogs for in-store promotion and direct to customers. Video scripts. Sales tools.
Client: FairHope Direct
Projects: Direct mail packages targeting consumers and church leaders. Original content for newsletters sent with fulfillment packages for various club series.
Client: J&J Consumer Healthcare Division
Projects: In-store educational brochures, patient-centric microsites, FSIs, print.
Misc cool stuff
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Print ad/trade pub
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Original greeting cards (copy & art)
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Article in Publishers Weekly
