25+ years of
Instrumental in many different projects, and proud of the work I've done.
Challenge: A full-service commercial real estate company had an objective to brand and launch a new home renovation company—as well as come up with a company name—that would change the renovation experience for NYC homeowners and renters.
Solution: chapter ... the innovation in home renovation
By coming up with the name chapter, we created a foundation for the brand to story tell in a way that matched each customer's unique chapter in life. First apartment, new purchase or rental, new job...whatever the new next may be, chapter is poised to get you there.
Interviewing/insight mining (multiple sessions with client)
Brand name concepting and URL search
Copywriting (for promotional materials)
SEO/digital content writing (for launch website)
Collaborating with creative director, designers, and SEO company
Projects: Direct mail packages targeting former LexisNexis customers who haven't used the LN legal solutions since law school. Postcards targeting present customers. Video scripts. Training videos.
Client: Nestlé Health Science
Projects: Various educational materials for tube-feeding nutritional therapies. Targeting direct to patient and direct to HCP. Transition kits for children leaving the hospital. Patient websites. Print. Collateral. Video scripts. Tracker apps.
Client: Aerosoles Shoes
Projects: Digital promotions, site content, monthly catalogs for in-store promotion and direct to customers. Video scripts. Sales tools.
Client: FairHope Direct
Projects: Direct mail packages targeting consumers and church leaders. Original content for newsletters sent with fulfillment packages for various club series.
Client: J&J Consumer Healthcare Division
Projects: In-store educational brochures, patient-centric microsites, FSIs, print.
Other cool stuff:
Print ad/trade pub
Original greeting cards (copy & art)