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25+ years of


Instrumental in many different projects, and proud of the work I've done.

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Branding Project

Challenge: A full-service commercial real estate company had an objective to brand and launch a new home renovation company—as well as come up with a company name—that would change the renovation experience for NYC homeowners and renters. 


Solution: chapter ... the innovation in home renovation

By coming up with the name chapter, we created a foundation for the brand to story tell in a way that matched each customer's unique chapter in life. First apartment, new purchase or rental, new job...whatever the new next may be, chapter is poised to get you there.

Skills utilized:

  • Interviewing/insight mining (multiple sessions with client)

  • Brand name concepting and URL search 

  • Brand strategy 

  • Copywriting (for promotional materials)

  • SEO/digital content writing (for launch website)

  • Collaborating with creative director, designers, and SEO company

  • Presenting

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Client: LexisNexis

Projects: Direct mail packages targeting former LexisNexis customers who haven't used the LN legal solutions since law school. Postcards targeting present customers. Video scripts. Training videos.

Direct mail

Client: Nestlé Health Science

Projects: Various educational materials for tube-feeding nutritional therapies. Targeting direct to patient and direct to HCP. Transition kits for children leaving the hospital. Patient websites. Print. Collateral. Video scripts. Tracker apps.

Activity Book for Children
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Patient website
Print ad

Client: Aerosoles Shoes

Projects: Digital promotions, site content, monthly catalogs for in-store promotion and direct to customers. Video scripts. Sales tools.


Client: FairHope Direct

Projects: Direct mail packages targeting consumers and church leaders. Original content for newsletters sent with fulfillment packages for various club series.

Direct mail package
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Client: J&J Consumer Healthcare Division

Projects: In-store educational brochures, patient-centric microsites, FSIs, print. 

Consumer brochure
Consumer brochure
Consumer brochure

Other cool stuff:

  • Print ad/trade pub 

  • Original greeting cards (copy & art)

Original artwork/greeting card
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