capabilities

Branding / Strategy

Whether you're launching a new product or service, or infusing new life into an existing one, I can be your skilled creative strategist, helping to lay a smart and consistent foundation for all tactics moving forward.

Concepts / Ideas

Big ideas for campaigns. Super focused ideas for one-off projects. Tell me where you want to make a big impression and I can bring a fresh take to any of your projects, large or small.

Copywriting / Short & Long

Strong headlines, tight body copy, long and short form copy, internal comms, training decks. No matter what type of writing is on the docket, I can give you what you need to keep the project on strategy and on track.

Highly skilled in the following areas:

HEALTHCARE

Global launches (expertise in oncology, rare disease med tech)
Direct to patient
Direct to HCP
Patient support programs
Proficient in health literacy, plain language principles, and behavior change techniques
All tactics including brochures, emails, call guides, sales training decks, print and digital forms
All steps of the creation process including MLR review

A little name dropping (since I can't show the work): Novartis, Bristol-Myers Squibb, Madrigal, Kyowa Kirin, Amneal, J&J, Philips, GE HealthCare, BD, Saint Peter's University Hospital, Nestle Health Science, Atrium Innovations, Lungevity

COMMS

Internal decks
Sales training decks
Messaging guides
White papers
Call guides
Podcasts & webinars

DIRECT-TO-CONSUMER

Publishing, retail, OTC, bedding/home, education
Paid social, blogs, websites
Packaging
Radio, video, outdoor, print

REAL ESTATE

Commercial, residential
National, local
Blogs, website development, branding
Paid social (LinkedIn campaigns)
Email campaigns

Instrumental in many client initiatives, and
proud of the work I've done

Scroll down for samples

Sample branding project

Challenge: A full-service commercial real estate company had an objective to brand and launch a new home renovation company—as well as come up with a company name—that would change the renovation experience for NYC homeowners and renters.

Solution: Chapter ... the innovation in home renovation

By coming up with the name Chapter, we created a foundation for the brand to story-tell in a way that matched each customer's unique chapter in life. First apartment, new purchase or rental, new job...whatever the new next may be, Chapter can help align your life with your living space.

Skills utilized:

Interviewing/insight mining (multiple sessions with client)
Brand name concepting and URL search
Brand strategy
Copywriting (promotional materials, internal comms)
SEO/digital content writing (for launch website)
Collaborating with creative director, designers, and SEO company
Presenting all ideas to key stakeholders

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Client: Nestlé Health Science

Projects: Various educational materials for tube-feeding nutritional therapies. Targeting direct to patient and direct to HCP. Transition kits for children leaving the hospital. Patient websites. Print. Collateral. Video scripts. Tracker apps.

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Client: Pure Encapsulations

Projects: Patient-facing brochures, website content, trade show materials, sales collateral, product launch materials.

Client: FairHope Direct

Projects: Direct mail packages targeting consumers and church leaders. Original content for newsletters sent with fulfillment packages for various club series.

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Client: J&J Consumer Healthcare Division

Projects: In-store educational brochures, patient-centric websites, print.

Misc cool stuff

Print ad/trade pub
Original cartoons (copy & art)
Article in Publishers Weekly

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