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capabilities

Branding / Strategy

Whether you're launching a new product or service, or infusing new life into an existing one, I can be your skilled creative strategist, helping to lay a smart and consistent foundation for all tactics moving forward. 

Concepts / Ideas

Big ideas for campaigns. Super focused ideas for one-off projects that make a big impression. Tell me what you need and I can bring a fresh take to any of your projects, large or small.

Copywriting / Short & Long

Strong headlines, tight body copy, long and short form copy, internal comms, training decks. No matter what type of writing is on the docket, I can give you what you need to keep the project on strategy and on track. 

Highly skilled in the following areas

Levitating Books

​HEALTHCARE

  • Global launches (expertise in oncology, rare disease)

  • Direct to patient 

  • Direct to HCP

  • Patient support programs

  • Proficient in health literacy, plain language principles, and behavior change techniques

  • All tactics including brochures, emails, call guides, sales training decks, print and digital forms

  • All steps of the creation process including MLR review

A little name dropping (since I can't show the work): Novartis, Bristol-Myers Squibb, Madrigal, Kyowa Kirin, J&J, GE HealthCare, BD, Saint Peter's University Hospital, Nestle Health Science, Lungevity, Atrium

COMMS

  • Internal decks

  • Sales training decks

  • Messaging guides

  • White papers

​DIRECT-TO-CONSUMER​​

  • Publishing, retail, OTC, bedding/home, education

  • Paid social, blogs, websites

  • Packaging

  • Radio, video, outdoor, print

REAL ESTATE​​

  • Commercial, residential

  • National, local​

  • Blogs, website development, branding

  • Paid social (LinkedIn campaigns)

  • Email campaigns

Instrumental in many different projects, and
proud of the work I've done

Sample branding project

Challenge: A full-service commercial real estate company had an objective to brand and launch a new home renovation company—as well as come up with a company name—that would change the renovation experience for NYC homeowners and renters. 

 

Solution: chapter ... the innovation in home renovation
 

By coming up with the name chapter, we created a foundation for the brand to story tell in a way that matched each customer's unique chapter in life. First apartment, new purchase or rental, new job...whatever the new next may be, chapter is poised to get you there.

​

Skills utilized:

  • Interviewing/insight mining (multiple sessions with client)

  • Brand name concepting and URL search 

  • Brand strategy 

  • Copywriting (for promotional materials)

  • SEO/digital content writing (for launch website)

  • Collaborating with creative director, designers, and SEO company

  • Presenting

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Client: Nestlé Health Science

Projects: Various educational materials for tube-feeding nutritional therapies. Targeting direct to patient and direct to HCP. Transition kits for children leaving the hospital. Patient websites. Print. Collateral. Video scripts. Tracker apps.

Activity Book for Children
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Patient website
Print ad
Brochure

Client: Aerosoles Shoes

Projects: Digital promotions, site content, monthly catalogs for in-store promotion and direct to customers. Video scripts. Sales tools.

Email

Client: FairHope Direct

Projects: Direct mail packages targeting consumers and church leaders. Original content for newsletters sent with fulfillment packages for various club series.

Direct mail package
Newsletter
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Client: J&J Consumer Healthcare Division

Projects: In-store educational brochures, patient-centric microsites, FSIs, print. 

Consumer brochure
Consumer brochure

Misc cool stuff

  • Print ad/trade pub 

  • Original greeting cards (copy & art)

  • Article in Publishers Weekly

Original artwork/greeting card
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©2025 SAFRAN CREATIVE LLC

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