Lisa Safran
Do You Journal for Work?
When I first started my career, I recall sitting in an occasional meeting with one of the executives of the company. She was a big shot...
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Lisa Safran
- Apr 2, 2020
- 4 min
Working From Home During a Pandemic: 10 Tips From a Freelancer
A friend and colleague said to me the other morning, “You’ve been freelancing for so long. You should do a blog on working from home.”...
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Lisa Safran
- Oct 3, 2018
- 2 min
When You're Working On a Book
When you're a writer, and you're working on a book, you dance. You edit to death, contemplating if the word "a" is stronger than "the" or...
26 views0 comments
Lisa Safran
- Jul 24, 2018
- 2 min
Truth or Trick? Ethics in Advertising
A few weeks ago, IHOP made headlines. They had us scratching our heads over the skillet flip of the "p" in their company name/acronym to...
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Lisa Safran
- Apr 7, 2018
- 2 min
Media Mail Has a Mission
I was at the post office this morning mailing a package to a friend. The postal worker had a lot of questions for me: Anything liquid,...
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Lisa Safran
- Feb 13, 2018
- 2 min
Serial (Comma) Killer
Someone has a serious Napoleon complex. With the swagger shape of some puny punk leaning against a brick wall in an alleyway, this bully...
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Lisa Safran
- Nov 3, 2017
- 2 min
Sears Wish Book Returns
Sears Department Stores recently announced that they're bringing back its "Wish Book." They claim that customers missed it, so they've...
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Lisa Safran
- Oct 6, 2017
- 1 min
One Letter Can Chance All
There are many things I love about being a freelance waiter. I can serve others with creativity and integrity. I have the freedom to...
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Lisa Safran
- Oct 5, 2017
- 1 min
One Letter Can Change Ale
Dear Resistant Plant, I can understand how circumstance may have led you to feel this way - people not watering you, taking your...
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Lisa Safran
- Aug 25, 2017
- 2 min
My Total(ity) Moment
I just experienced a totality I will never, ever see again in my lifetime. I knew it was coming for a long time now, and as excited as I...
183 views0 comments
Lisa Safran
- Jul 24, 2017
- 1 min
The 5th Dentist
In the 1970s, Trident gum came out with “four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” The...
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Lisa Safran
- May 12, 2017
- 3 min
What My Dictionary Taught Me
This article appeared in Publishers Weekly magazine. There was a time when I couldn’t work/write without my physical, hardcover...
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Lisa Safran
- Apr 8, 2017
- 2 min
Bad Writing
We've all seen our share of bad writing. Novels with convoluted plot lines, marketing materials rife with typos, emails and texts where...
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Lisa Safran
- Mar 6, 2017
- 1 min
First 100 Words
Just recently, kids and teachers celebrated the first 100 days of school—an epic moment because it officially marked the halfway point of...
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Lisa Safran
- Feb 14, 2017
- 1 min
Copywriter? Like the kind with the little C in the circle?
I used to tell people I was a copywriter and then they’d look at me funny. I knew they were not hearing the “er” part. Copyright? © Like...
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