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    SAFRAN CREATIVE

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    • copywriting, freelance writing
    • being a mom who writes
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    Do You Journal for Work?
    Lisa Safran
    • Jun 20
    • 2 min

    Do You Journal for Work?

    When I first started my career, I recall sitting in an occasional meeting with one of the executives of the company. She was a big shot...
    3 views0 comments
    Working From Home During a Pandemic: 10 Tips From a Freelancer
    Lisa Safran
    • Apr 2, 2020
    • 4 min

    Working From Home During a Pandemic: 10 Tips From a Freelancer

    A friend and colleague said to me the other morning, “You’ve been freelancing for so long. You should do a blog on working from home.”...
    105 views1 comment
    When You're Working On a Book
    Lisa Safran
    • Oct 3, 2018
    • 2 min

    When You're Working On a Book

    When you're a writer, and you're working on a book, you dance. You edit to death, contemplating if the word "a" is stronger than "the" or...
    26 views0 comments
    Truth or Trick? Ethics in Advertising
    Lisa Safran
    • Jul 24, 2018
    • 2 min

    Truth or Trick? Ethics in Advertising

    A few weeks ago, IHOP made headlines. They had us scratching our heads over the skillet flip of the "p" in their company name/acronym to...
    39 views0 comments
    Media Mail Has a Mission
    Lisa Safran
    • Apr 7, 2018
    • 2 min

    Media Mail Has a Mission

    I was at the post office this morning mailing a package to a friend. The postal worker had a lot of questions for me: Anything liquid,...
    16 views0 comments
    Serial (Comma) Killer
    Lisa Safran
    • Feb 13, 2018
    • 2 min

    Serial (Comma) Killer

    Someone has a serious Napoleon complex. With the swagger shape of some puny punk leaning against a brick wall in an alleyway, this bully...
    24 views0 comments
    Sears Wish Book Returns
    Lisa Safran
    • Nov 3, 2017
    • 2 min

    Sears Wish Book Returns

    Sears Department Stores recently announced that they're bringing back its "Wish Book." They claim that customers missed it, so they've...
    12 views0 comments
    One Letter Can Chance All
    Lisa Safran
    • Oct 6, 2017
    • 1 min

    One Letter Can Chance All

    There are many things I love about being a freelance waiter. I can serve others with creativity and integrity. I have the freedom to...
    18 views0 comments
    One Letter Can Change Ale
    Lisa Safran
    • Oct 5, 2017
    • 1 min

    One Letter Can Change Ale

    Dear Resistant Plant, I can understand how circumstance may have led you to feel this way - people not watering you, taking your...
    16 views0 comments
    Lisa Safran
    • Aug 25, 2017
    • 2 min

    My Total(ity) Moment

    I just experienced a totality I will never, ever see again in my lifetime. I knew it was coming for a long time now, and as excited as I...
    183 views0 comments
    The 5th Dentist
    Lisa Safran
    • Jul 24, 2017
    • 1 min

    The 5th Dentist

    In the 1970s, Trident gum came out with “four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” The...
    28 views0 comments
    What My Dictionary Taught Me
    Lisa Safran
    • May 12, 2017
    • 3 min

    What My Dictionary Taught Me

    This article appeared in Publishers Weekly magazine. There was a time when I couldn’t work/write without my physical, hardcover...
    36 views0 comments
    Bad Writing
    Lisa Safran
    • Apr 8, 2017
    • 2 min

    Bad Writing

    We've all seen our share of bad writing. Novels with convoluted plot lines, marketing materials rife with typos, emails and texts where...
    41 views0 comments
    First 100 Words
    Lisa Safran
    • Mar 6, 2017
    • 1 min

    First 100 Words

    Just recently, kids and teachers celebrated the first 100 days of school—an epic moment because it officially marked the halfway point of...
    14 views0 comments
    Copywriter? Like the kind with the little C in the circle?
    Lisa Safran
    • Feb 14, 2017
    • 1 min

    Copywriter? Like the kind with the little C in the circle?

    I used to tell people I was a copywriter and then they’d look at me funny. I knew they were not hearing the “er” part. Copyright? © Like...
    17 views0 comments

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