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What's with all these exclamation points???
Four exclamation points in colorful text bubbles The English major in me says that the use of exclamation points is like cooking with hot pepper chili flakes; something to use sparingly for extra oomph. Still, the old "bang" in writing could be argued as unnecessary. If the choreography of the words themselves haven't generated excitement, is a line with a dot on the bottom really going to make it better? Quite the contrary—exclamation points can dull the impact with visual w

Lisa Safran
2 min read


One Letter Can Change All #4
I have a love/hate relationship with Trams. I get that it’s the vehicle that everyone joins to transport stuff, but I do find it lags at...

Lisa Safran
1 min read


One Letter Can Change All #3
There was a time when I drove an SUP. I needed the extra space when my daughter was little and I was carting her and her friends around....

Lisa Safran
1 min read


Running Into Trouble
The following has been posted on behalf of Lisa Safran's physical body parts (PBP), post-marathon training for the 2022 NYC Marathon....

Lisa Safran
5 min read


Do You Journal for Work?
When I first started my career, I recall sitting in an occasional meeting with one of the executives of the company. She was a big shot...

Lisa Safran
2 min read


Working From Home During a Pandemic: 10 Tips From a Freelancer
A friend and colleague said to me the other morning, “You’ve been freelancing for so long. You should do a blog on working from home.”...

Lisa Safran
4 min read


When You're Working On a Book
When you're a writer, and you're working on a book, you dance. You edit to death, contemplating if the word "a" is stronger than "the" or...

Lisa Safran
2 min read


Truth or Trick? Ethics in Advertising
A few weeks ago, IHOP made headlines. They had us scratching our heads over the skillet flip of the "p" in their company name/acronym to...

Lisa Safran
2 min read


Media Mail Has a Mission
I was at the post office this morning mailing a package to a friend. The postal worker had a lot of questions for me: Anything liquid,...

Lisa Safran
2 min read


Serial (Comma) Killer
Someone has a serious Napoleon complex. With the swagger shape of some puny punk leaning against a brick wall in an alleyway, this bully...

Lisa Safran
2 min read


Sears Wish Book Returns
Sears Department Stores recently announced that they're bringing back its "Wish Book." They claim that customers missed it, so they've...

Lisa Safran
2 min read


One Letter Can Change All #2
There are many things I love about being a freelance waiter. I can serve others with creativity and integrity. I have the freedom to...

Lisa Safran
1 min read


One Letter Can Change All #1
Dear Resistant Plant, I can understand how circumstance may have led you to feel this way - people not watering you, taking your...

Lisa Safran
1 min read
My Total(ity) Moment
I just experienced a totality I will never, ever see again in my lifetime. I knew it was coming for a long time now, and as excited as I...

Lisa Safran
2 min read


The 5th Dentist
In the 1970s, Trident gum came out with “four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” The...

Lisa Safran
1 min read


What My Dictionary Taught Me
This article appeared in Publishers Weekly magazine. There was a time when I couldn’t work/write without my physical, hardcover...

Lisa Safran
3 min read


Bad Writing
We've all seen our share of bad writing. Novels with convoluted plot lines, marketing materials rife with typos, emails and texts where...

Lisa Safran
2 min read


First 100 Words
Just recently, kids and teachers celebrated the first 100 days of school—an epic moment because it officially marked the halfway point of...

Lisa Safran
1 min read


Copywriter? Like the kind with the little C in the circle?
I used to tell people I was a copywriter and then they’d look at me funny. I knew they were not hearing the “er” part. Copyright? © Like...

Lisa Safran
1 min read
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