Lisa SafranAug 25, 20172 minMy Total(ity) MomentI just experienced a totality I will never, ever see again in my lifetime. I knew it was coming for a long time now, and as excited as I...
Lisa SafranMay 12, 20173 minWhat My Dictionary Taught MeThis article appeared in Publishers Weekly magazine. There was a time when I couldn’t work/write without my physical, hardcover...
Lisa SafranApr 8, 20172 minBad WritingWe've all seen our share of bad writing. Novels with convoluted plot lines, marketing materials rife with typos, emails and texts where...
Lisa SafranFeb 14, 20171 minCopywriter? Like the kind with the little C in the circle?I used to tell people I was a copywriter and then they’d look at me funny. I knew they were not hearing the “er” part. Copyright? © Like...